What is in the heart of our fashion? What makes us different? Where else can I start but from the very beginning, over 90 years ago with my grandfather, Alex, an orphan who learned to weave rattan furniture at an early age. He wove a family history of persistence, artisanship, and creativity. As his business grew, he helped many weavers like himself make a living.
My father and mother have continued on his legacy of working with artisans and weavers. My father, Toni, is still in the handwoven furniture business, now more than 70 years from the time of my grandfather. My mother, Veronica, established Larone handbags in 1984. They have contributed greatly to the promotion of our local handicrafts in the global market and to the livelihood and progress of many artisan families.
I am the third generation working with weavers and artisans. I completed a fashion manufacturing course at FIDM in Los Angeles, California and have worked in a variety of companies to get a hands-on experience of the fashion industry on all levels of the retail supply chain and distribution both locally and abroad.
Many times, our weavers and artisans have told me that they pray for our good business so that they, in turn, will have a steady livelihood. That is how your purchase is an answered prayer. That's the heart of our fashion - helping to clothe, feed and educate another generation of weavers, artisans, and their children.
- Jennifer Lo